Your brand.
Not the AI’s.
You write the topic and out comes a story with your colours, your typefaces and your own photo. The AI writes the copy; the style was already there.
Four different brands, the same engine and the same templates. The only thing that changes is the kit.
Set it up once.
Then never touch it again.
Your colours, your typefaces, your logo and the way you talk all live in one kit. You build it in a few minutes, or we read it from what you have already published, and from then on the system cannot step outside it. That is the whole difference: it is not that the AI has good taste, it is that we do not let it choose.
Four different kits. Nothing the system makes can use a colour, a typeface or a tone that is not in here.
You write one line.
Everything else is already decided.
With the kit in place, making a story takes seconds. This is everything that happens between writing the topic and having the PNG:
- 1
You write the topic
One line: “we now do ultrasounds on Saturdays”. That is the only part you write.
- 2
It writes the copy in your voice
Not generic copy: it uses the samples of how you talk that live in the kit. You get three different angles on the same topic to choose from, not one to accept or reject.
- 3
It picks the photo from your library
It measured every photo when you uploaded it: where there is clean space for a headline, what colours it has, whether it already has text on it. It picks the one that works with that copy and that template, and tells you why.
- 4
It builds the piece and checks it
It fits the type size to the real length of the headline, works out how much scrim the photo needs to stay readable, and respects the strip Instagram covers. If something does not fit, it changes template before showing it to you.
And when no photo fits,
it makes one in your palette.
Only if you have already uploaded photos of your own and none of them suits the piece. With an empty library it invents nothing: a clinic posting a fake photo of its own consulting room is lying.
These four are its own. They come with no text on them and with room where the headline goes, and each one is stored marked as generated: it never comes back to your library posing as a photo of yours.
The same business.
Two very different results.
An estate agency in San Juan, once through a generic tool and once with a brand kit. This is not about which one is prettier: it is about which one you can publish without checking it first.
- A generic tool
- ×It is in English, for a business that serves customers in Spanish
- ×A phone number from another country: +91
- ×A 25% discount nobody offered
- ×Five different typefaces in one piece
- ×A website that does not exist
Arrastrá para comparar
- With your brand kit
- ✓Your colours and your typeface, from the kit
- ✓Your real phone number and your real Instagram
- ✓No promise anyone has to keep
- ✓The headline clear of the strip Instagram covers
- ✓Your logo, in the version that reads on that background
The one on the right is the same brand that will show up tomorrow and the day after. The one on the left has to be read line by line before publishing, and things still slip through.
And before the piece,
what is worth publishing.
You pick what you want to achieve and for how long, and it builds the calendar: what kind of content goes on each day, what job that piece does inside the strategy and how to structure it. It does not write the content, it decides which content goes.
Six goals, and a different strategy for each one
Three days of Clínica Nogal, a neighbourhood clinic, aiming for reach
- Day 1StoryThe common mistake
Plenty of people skip their check-up because they assume there will be no appointment for weeks. Naming that wait takes the excuse apart without blaming anyone.
- Day 3CarouselDemonstration
Seeing the room and the equipment does what no copy does: it takes the fear out of a place you have never been to.
- Day 5ReelHook
Saturday morning is when someone decides whether to get the scan done or leave it for next month. Thirty seconds of the doors being open reach whoever is still thinking about it.
For the carousel and the reel it gives you the strategy and the structure, not the piece. MyCM draws stories and posts, and tells you which ones are yours to make.
Try it before you pay
7 days with your real brand: you add your business, the system reads your identity and builds your first content pack. Nothing is charged until day 8. If it works for you, pick a plan; if not, nothing happens.